BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
TZ:+00
BEGIN:VEVENT
DTSTART:20110914T000000Z
DTEND:20110916T000000Z
SUMMARY:Making the Most of Mobile Marketing starts on the 14th September 2011
LOCATION:Johannesburg,South Africa
END:VEVENT
END:VCALENDAR