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The pitfalls of new material product development and introduction

16 March 2015, London, United Kingdom


Introduction
1800 for a 1830 start

An evening lecture giving insights into the introduction of new material products to the marine coatings market. Dr Raouf Kattan will give examples based on actual problems encountered by raw material suppliers and developers in trying to sell product to coating companies involved in the marine coatings business.

The talk will identify the barriers to the market and opportunities to save money in product development. It will consider the best routes to understanding end user needs and discuss the issue of how much testing should be done before introduction.

Dr Kattan, CEO of Safinah Ltd, a leading global marine consultancy, has a background in academia, seafaring, shipping, shipbuilding and naval architecture. He has worked with many leading shipbuilders and ship owners (commercial and naval) on coating issues from design to production with a focus on improving productivity in coating processes. He has also worked with most of the world’s leading paint manufacturers and raw material suppliers in areas such as product development, market analysis and added value analysis.

This evening lecture is FREE to attend but you must book in advance.


Speakers
Venue
The ¾ÅÖÝÓ°Ôº

Science Room, The ¾ÅÖÝÓ°Ôº, Burlington House, Piccadilly, London, W1J 0BA, United Kingdom

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Organised by
The ¾ÅÖÝÓ°Ôº Management Group
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